Oct. 9, 2008and then:
Marketing Your Nonprofit -Alice Lutz
Learn the basics of Marketing through the exploration of steps involved. Using case studies, participants will go through an entire process including the evaluation. Learn the components of an effective marketing plan. Explore the essentials of “brand awareness”. Outline strategies you can implement to increase the overall image of your nonprofit. Course Objectives: Discuss marketing concepts, terminology, and methods. identify target markets, create messaging statements for various markets, outline marketing plan steps, outline, Identify generally accepted methods for evaluation.
Oct. 10, 2008
Leading Volunteers to Success -Alice Lutz
Learn the basics of Leadership within the nonprofit sector and how to strategize to set your nonprofit up for success within the “volunteer” sector. Through the exploration of basic leadership model(s) within the nonprofit sector, participants will then explore the volunteer management skills necessary to insure succession planning and leadership transition(s) for nonprofit sustainability. Finally, participants will explore and define the action steps necessary to take back to their particular organizations.
Both classes will be taught by Alice Lutz.
Alice brings 20+ years of experience as a facilitator and strategic business partner to her company Oxygen: Business Planning & Development. Highlights include: project management, comprehensive marketing and communication plans, corporate solicitation, and educational workshops for nonprofits Executives as well as key volunteers. Ms. Lutz is a graduate of the Advanced Certificate in Nonprofit Leadership Program with the Duke University of Continuing Studies and is a Certified Fundraising Executive. Please visit www.OxygenConsulting.com for a more comprehensive look at services and experience. Alice has the talent and tools to create dynamic learning in others, as well as the skills to manage multi-faceted projects and events on her own. Oxygen: Listens and provides workable solutions.